Building brand recognition is a difficult endeavour, particularly for small firms that frequently compete with larger organisations and multi-location retailers. Businesses must be found online in order to raise brand recognition and reach out to potential consumers, which is why local search engine optimization (SEO) is such a critical approach for small businesses. Local listing services assist small companies in remaining competitive while helping prospective consumers to locate exactly what they are searching for when they are in the market for a certain product or service. Adding their firm data to local business directory websites is a tried-and-true technique for business owners to get in front of clients. Local business listings are online directories, similar to a phonebook, that are often organised by market and provide vital information about various firms in a certain region.